Managed the Instagram account for 20FIT, a wellness-focused fitness ecosystem brand. Handled end-to-end content from planning, shooting, to publishing. Grew the account from 0 to 1,000 followers organically in under 3 months, achieving approximately 100,000 monthly views through strategic, campaign-aligned content.

Managed the Instagram account for 20FIT Sports Clinic, a sports healthcare service focused on injury recovery and performance improvement. Grew from 0 to 1,000 followers organically in 12 months, achieving around 200,000 monthly views and supporting visual design revenue growth of approximately IDR 100–200 million/month.

Managed the Instagram account for 20FIT Arena, the First Full Indoor HYROX Simulation Area in Indonesia. Developed campaign-driven content including KOL collaborations for HYROX Simulation SportFest Vol. 1–3. Grew the account from 0 and achieved approximately 500,000 monthly views, positioning 20FIT Arena as a key hub for HYROX enthusiasts in Jabodetabek.

Managed the Instagram account for 20FIT Shop, an official distributor of Precor Indonesia and HYROX equipment serving B2B and B2C markets. Produced campaign-based content, ad creatives, and gym setup videos for corporate clients. Achieved around 10,000 monthly views while supporting sales through performance-driven content.

Managed the Instagram account for SportFest, a multi-sport event IP across multiple cities. Handled end-to-end content for the Runfest series across 6 cities: Jakarta, Bandung, Medan, Makassar, Palembang, and Surabaya. Grew the account from 2,000 to 14,000 followers and generated 4–5 million views within 4 months (Oct–Dec 2025).

Managed the Instagram account for Indonesia Women Half Marathon, celebrating women’s strength through the spirit of “run with every stride.” Handled real-time coverage and post-event storytelling. Generated approximately 4 million views during May–June 2025 and positioned the event as a widely talked-about women’s running movement.

Managed the Instagram account for Justisia Half Marathon, promoting legal equality through the spirit of “run forward.” Grew the account by 4,000 followers and generated 3–4 million views (Aug–Sep 2025). Also part of the crisis management team during a force majeure situation, adapting content strategy following a last-minute schedule change 2 days before the event.

Supported social media execution for Raya Run, Bank Raya’s first-ever running event at Surabaya City Hall. Handled content editing and publishing across all event phases including sponsor deliverables. The event successfully gathered around 5,000 runners.